Wednesday, May 27, 2015

Mix and Match Bundled Meal Components a Melting Pot of Success




Alice May Brock said: “Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”

Some things don’t change today convenient meal participation, differentiation and individualization; are each hallmarks of the Ready-2-Eat and Heat-N-Hat fresh prepared Grocerant niche.  That is the recipe for retail food success in 2015.

Much like Brock stated today meal components allow customers to select from Italian, American, French, Russian or Greek and utilize the components at home any way they like according to Foodservice Solutions® Grocerant Guru™.

The new American meal can be a composite of any prepared food components that the individual may want and they can mix and pair them any way as well.  The United States is a melting pot of people from all over the world, with different cultures, traditions and flavor preferences.  The new American meal is a melting pot of flavor and choice.  Meal components that can be mix and matched for home consumption are integral to retail success.

Fresh prepared, portable Ready-2-Eat and Heat-N-Eat foods are now available for all comers and can be found at Convenience stores, Drug stores, Liquor Stores, Grocery stores, Restaurants, Mobile trucks all and new non-traditional points of distribution, just waiting for the taking.  

When developing new menu items do you consider where the food will be consumed? Consumers have been exposed to a plethora of flavors and have not had the time to master the skill of cooking each.  The rapidly growing Grocerant trend is empowering the consumer to establish new customs and traditions in eating better, full flavorful food, and shopping in new location.  The Grocerant niche is about convenient meal participation, differentiation and individualization.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Visit : www.FoodserviceSolutions.us  we are the global leader in the Grocerant niche  for more visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant 253-759-7869

Tuesday, May 26, 2015

At 4 PM Personalization, Customization Drive Meal Time




Restaurant customer migration continues to be the undercurrent driving the success of the fast growing grocerant niche, filled with Ready-2-Eat and Heat-N-Eat fresh food sales, retail format experimentation, new non-traditional points of fresh food distribution. Foodservice Solutions® found that 81% of consumers do not know what they are going to have for dinner at 4PM on any given day.

The fact that 50% of US consumers over the age of 18 are single is a key contributing factor driving the fast evolving food marketplace. Today, McDonald’s drive-thru works for dinner for many, Pizza Huts delivery woks for others, Burger King now delivers, and KFC has a bucket just waiting for the taking

Don’t get the wrong idea, restaurants are not the only answer for today’s households.   Grocery stores the ilk of Whole Foods, have gone way beyond offering deli sliced meat.   Whole Foods has reported that sales of prepared foods including salads, soups, pizza, barbecue, sushi, burgers, roasted corn, roasted peppers and depending on location ethnic food, and season specials average 32 percent of sales and are closer to 41% of store profits.  Whole Foods is not alone, Wegman’s, Safeway, Publix, SuperMax and H.E.B. all are extending fresh food sales.
Non-traditional outlets including Ikea report sales of 2 Billion dollars in prepared food sales at its stores.  Ikea sells Swedish meatballs, mash potatoes, salads and even offers a $0.99 breakfast.  Costco reports that restaurant sales (near it registers) exceed $1.3 Billion and year worldwide and are profitable.  That makes Costco one of the top 50 restaurants in sales in the country.  

Non-traditional continues to expand it may be non-traditional in the mind’s eye of brand marketers but not consumers. San Angelo, Texas based Pinkies liquor store has no inside or outside tables yet is finding success selling Grab-N-Go meals including chef prepared including brisket, pork tenderloin, spinach soufflĂ©, herb-roasted potatoes, Cajun chicken strip sandwiches.

Convenience stores continue to expand in fresh food as well.  Wawa, Rutters, Sheetz continue to expand fresh food offerings while building same store sales and opening location in new regions and states. Nation’s Restaurant News has awarded both 7-Eleven and Sheetz with one of its coveted “Golden Chain” awards.  

Foodservice Solutions® team continues to find that Personalization, Customization, Family Meal Cohesion were second only to Food Quality and Cleanliness for time starved consumers.  The continued opportunity for retail and fresh food sales success within the every sector of food retailing looks bright

Don’t let your brand get left behind. Success does leave clues outside eyes can deliver inside sales. Get a grocerant SWOT analysis a grocerant Scorecard and start Looking A Customer Ahead. For more Visit www.FoodserviceSolutions.us  or http://www.linkedin.com/in/grocerant or twitter.com/grocerant Call: 1-253-759-7869 today or Email Steve@FoodserviceSolutions.us .

Monday, May 25, 2015

C-Store Casey's Roll’s Out Online Pizza Ordering




Casey’s General Stores has over 1865 locations and during Q1 2015 during prepared food sales year over year sales were up 11.1%, In Q-2, up again 11.1% and in Q-3 they prepared food sales year over year sales were up 14.1%.  Grocerant niche Ready-2-Eat is working like a charm for Casey’s. 

Now after a testing On-line ordering in a brief test Casey’s found that the technology provided additional boost foodservice sales.  "It was a relatively short test, but given the results and the small investment, we expect to roll that out to all stores later this year," senior vice president and CFO Bill Walljasper told CSP Daily News. "We expect to make an official announcement in June."

The retailer put the rollout of its pizza delivery program on hold while testing the online-ordering platform, Walljasper said in March. "We like what we see" with online ordering, he said during a March earnings conference call with investors. "If we continue to like what we see, we plan on expanding that next fiscal year. So we'd like to get that up and operational before we start rolling out the pizza delivery anymore."

Online ordering is currently available only from this website and only includes pizza and 2-liter sodas. Walljasper said the c-store chain will likely add a mobile app in time for the complete rollout and make sub sandwiches available, as well.

Success does leave clues and when a chain with 1865 company owned units can drive year over year same store sales with the numbers that Casey’s has repeatedly posted one thing is clear they are garnering new customers!  Are they your customers? 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us

Sunday, May 24, 2015

Convenience Store Food Evolves from Frightful too ‘Better For You’




Do you still remember the Roller Grill at the center of your local convenience store that was filled with products that had been turning, turning, turning, for hour after hour?  Do you remember that when you dared tried one once. When you were very hungry, and vowed you would never do that again. Well times have change and “better for you’ food can be found in convenience stores today.  

A vast majority of convenience stores today offer single pieces of fresh fruit like bananas, oranges, and apples year round.  Don’t tell me you are surprised.  Entering a C-store today you don’t have to look far to find them either they are usually at the front of the store next to the cash register. 

Regular readers of this blog know that Foodservice Solutions® Grocerant Guru™ Says “Fresh Fruit is Fast Food”.  Most fruit is prewashed that you find in a C-store today so you don’t want to worry about washing an apple while driving, reach for a banana, an orange apple and feel good about your choice.

Convenience stores are still known for Grab-N-Go food but it too is fast becoming ‘better for you’ food that you are finding in the Grab-N-Go section.  Not to worry convenience stores still have their fair share of less-than-optimal eats, many more now stock a surprising selection of fresh and healthy choices. Consumers are not just stopping by C-stores to refuel but as a destination for ‘better for you’ snacks including:

1.       Energy Bars
2.       Packs of Raw Nuts / Trail Mix
3.       Beef Jerky
4.       Low-fat Greek Yogurt
5.       Vegetable juice (V8)
6.       Single serve bags of baby carrots
7.       Fresh Fruit Cups
8.       String Cheese sticks

The halo of better for you food is beginning to engulf the Grab-N-Go focus within C-stores and consumers are responding positively.  If success does leave clues C-stores that bundle ‘better for you’ snack food with fresh prepared Ready-2-Eat and Heat-N-Eat grocerant offerings are sure to win. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information