Saturday, October 10, 2015

Restaurant Customer Counts Continue to Slide

Customer count declines within the restaurant sector continue to indicate the undercurrents of customer migration have not ebbed.  It is at the intersection of the consumer, technology and retail food sales where we find the grocerant niche creating and expanding points of quality food distribution driving customer adoption.  It’s at that intersection that Foodservice Solutions® Grocerant Guru identified one universal commonality driving consumers buying pattern changes.  Johnson calls it “The 65 Inch HDTV Syndrome. 

The grocerant niche is the result of the blurring line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable, convenient meal solutions.  Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are perceived “better for you”, and portioned for one or two. Consumers like the Convenient Meal Participation, Differentiation, Individualization / Family Customization that these retailers offer. 

Restaurateurs need to be particularly mindful of developments within grocerant niche for they are driving the change within the price, value, service equilibrium in retail foodservice. Consumers are resetting the Price, Value, and Service Equilibrium.

Here is Foodservice Solutions® formula:

(Mobile Access + Digital Payment +Delivery) X (Price + Food Quality + Speed) = Value
 Incremental Value:

Constantly Changing Menu (Seasonally / Sustainability with Creditability).

It is at the intersection of the consumer, technology and The 5 P’s of Food Marketing: Product, Packaging, Placement, Portability, and Price that retail food sales competition is expanding. Driving ever greater Mix and Match bundled meal options and new points of distribution for consumers.  Specifically Ready-2-Eat and Heat-N-Eat fresh prepared food offered by non-traditional fresh food outlets the likes of cloting stores, liquor stores, and new online retailers from UberEats, to Hello Fresh. 

Consumers love the on-the-go options in fact a Zaget’s NYC Restaurant Survey found that in New York at-home meals surpassed dining out for the first time in 30 years.  

GrubHub the nation’s number one online and mobile food ordering service data reveled that pre-game orders spiked more than 35 % for the first four weeks of the professional football season when compared to the same timeframe the previous season. 

More than just sports The 65 inch HDTV Syndrome is driving customers away from frozen foods as well. In a 2015 study from Packaged Facts, the percentage of households eating frozen pizza dropped slightly between 2010 and 2014, and the percentage of households that ate a lot of frozen pizza dropped 15 percent.
Here is what is clear consumers say fresh foods the top reason why US consumers have not purchased frozen foods in the last three months, followed by preference for home-cooked meals.

Fresh prepared Ready-2-Eat and Heat-N-Eat food in non-traditional outlets poses an ever increasing threat to restaurant growth. Want to know how to best address The 67 inch HDTV Syndrome?  Contact Steven Johnson, Grocerant Guru™ at or Call 253-759-7869.

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

Friday, October 9, 2015

When Does Private Lable Food Become a Brand?

The simple answer is ask, Aldi or Trader Joe’s.  Month after month legacy CPG companies are experiencing a decline is volume shipped.  The decline is being driven in large part by fresh prepared Ready-2-Eat and Heat-N-Eat food; that is driving top line growth in every sector of retail foodservice today including restaurants, grocery, c-store and drug stores.

Legacy food manufactures are waiting for a turnaround. Increasing top line revenue, customer continuity, bottom line profits in the food industry should be an ongoing focus of all retailers; and waiting around does not cut it. Customer continuity means maintaining a level of excitement in your menu or food products that drive contemporized relevance for your customer in order to maintain or increase frequency levels.

Food manufactures goal should be creating or identifying distinctive differentiated food consumable’s as an entity with identity by day-part.  Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables will place you in a select industry grouping.  Research with a focus on the grocerant niche will help you get there. Try:

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar.  Private label brand managers have been contributing to the decline in sales by legacy branded product offerings displacing national brands. 

The Grocerant Guru™ can provide the Outside Eyes need to bring new light and assist in your pace of growth, redevelopment and deployment of your new menus with appropriate COG’s. Foodservice Solutions is very good at assisting people reach their goals. So, when does a private label product become a brand? The answer is when shoppers adopt the promise of the private label product over that of a legacy brand.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. For brand, product placement, menu positioning assistance simply visit:  today.  

Thursday, October 8, 2015

Grocerants Going Global

Anywhere you travel around the world you can’t miss seeing retailers adopting our Grocerant success clues. If you are traveling to  Malaysia this fall?  When you are Ready-2-Eat we know where you should be headed. Malaysia’s Jaya Grocer any location but I like the Empire Shopping Gallery which has focused on Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche options.  They are transforming the grocery shopping experience, blending a dining and shopping experience. Here is how it has been describe in Malaysia.

“THE next time you head for Jaya Grocer to get your fresh cut of steak or seafood, you might not land up taking it out in a bag with you. Instead, you are probably going to enjoy tucking into the steak or fish, the way you like it prepared, sitting down in the middle of the supermarket. This is Jaya Grocer’s newly introduced “grocerant “at its Empire Shopping Gallery outlet – a one-stop shopping and dining experience within a supermarket. Shoppers can walk in, choose their choices of meat or seafood from the butchery or seafood counters, head to the El Fresco cashier to pay for it and specify their choice of how they want it cooked. 

The Tengelmann Group food retail merchants and progressive grocery retailers in 15 countries around the world continue expanding success with more and more Ready-2-Eat and Heat-N-Eat fresh prepared food options. The Tengelmann Group understands stands that the customers are dynamic not static and industry leadership must be as well.

Ikea Ready-2-Eat and Heat-N-Eat fresh prepared food today has sales exceeding $2 Billion a year in sales alone.  Blending Ready-2-Eat and Heat-N-Eat fresh prepared food with traditional Ikea products (furniture) all of this grocerant success is garnering younger customers evolving the demographics and positioning Ikea for the future!

For international corporate presentations, educational forums, or keynotes contact:  With extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking he educate and elevate everyone while providing success clues for all. or

Wednesday, October 7, 2015

Portability is a Key Component of Fresh Food Marketing

Fresh hand held food fuels the Ready-2-Eat and Heat-N-Eat fresh prepared Grocerant niche success.  Fresh Food with portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing.

Foodservice Solutions® Grocerant Guru™ Steven Johnson identified, quantified and qualified The 5 P’s of Fresh Food Marketing.  Then he introduced, implemented, and integrated to foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The 5 P’s are:

The four key pillars of the 10 years studying identifying the undercurrents of change were:  Build, Measure, Lean, and Repeat combined to validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward.

In addition Technomic found from 2012 to 2014 consumers ranking the importance of portability for snacks jumped from 55% to 60%. We are delighted that Technomic has highlighted the growing important role that portability plays with food consumers today.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. Call 1-253-759-7869 today and learn how the 5 P’s of fresh prepared food marketing can Drive Sales at your retail operation.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more Contact: