Often discussed on this blog the success that Dollar stores are having with food. Here is an example on food as a focus. With a solid marketing focus a Nielsen study reports digital programs are doing the best in store and out.
“Dollar stores once thought of as the place brands went to die are leading the marketing changes: Dollar General focuses on three areas on their website— pets, easy meals and store brands. According to Nielsen, the dollar store is now like Motel 6 (which hasn’t rented rooms for $6 in a generation): less than ¼ of the items sold at so-called “dollar stores” go for a buck or less. Not surprisingly, high- and middle-income shoppers are flocking there looking for bargains, and brands that once scorned the outlet or refused to allow their products to be carried there are courting these stripped-down outlets.”
Easy Meals are now a focus at Dollar General stores. What is your company doing to package easy meals? Where do you place them? How often do you change the offerings? Grocerant meal program assessments are available. What new points of distribution have you identified?