The Grocerant niche food is prepared ready to eat or prepped ready to heat that can be fresh, sous vide /cook chill or frozen, it must have the ability to be portable however. It can be eaten on site, in the car, at the office or down the road at the park. At times it is reheated; it is focused on single serve portions or portions for two. Who do you think is doing a good job currently: Whole foods, Central Market, Speedway Super America, Boston Market, Ralphs, Food Lion, Tesco, Sheetz, Wawa or Harris Teeter?
One of the most interesting new developments is bundling of the meal components it’s a mix and mach game very empowering for the consumer. Consumer’s can buy a fresh prepared sauce, and utilize it on fish, steak, chicken, a burritos or pasta. Two people in a home may use the same sauce on two different entrees! The same can be said for each course of the meal. This mix and match of small portion, fresh identity in quality products makes meal time a time of convenient meal participation, differentiation and individualization. A success clue for all the players in this niche is packaging.
Success leaves clues want to know more about Grocerant outlets? Contact Steve Johnson at Tacoma, WA based Foodservice Solutions or ask a question via a comment on this blog.