A grocerant is a result of the blurring of the line between restaurants and grocery stores aimed at the time-starved consumer with ready eat or ready to heat food components that can be bundled into a meal. Grocerant food refers to any retail food item that is ready- to- eat or ready- to- heat. These items are sold in Supermarkets, Grocery stores, Convenience stores or Restaurants as To-go or Take Away format, Mobile Food trucks, Kiosk and any meal delivery service.
Around the world we are now seeing sections in department’s stores and kiosk in malls in Europe and Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts. They can be picked up at the specific unit, or delivered.
Having followed this area for 12 years, I am now extremely disappointed at the quality, presentation and packaging options now being exhibited at all retailers. Your food offerings are an extension of your brand and your brand promise. It is part of the collections of perceptions in the mind of the consumer, it had better be positive!
I waked into a grocery store the other day they had macaroni and cheese with a harden crust that was so undesirable I did not want to by a can of peas it the store! This has to change! Success leaves clues, systemic problems can be corrected. Foodservice program assessments and Grocerant planning are available via Foodservice Solutions of Tacoma, WA. If you interested in elevating the quality, presentation and packaging of ready-to-eat and ready-to-heat food program contact Steve Johnson or leave a comment.