If one were to look at the Florida market, it would be easy to see how Publix could utilize there strengths in buying power, distribution and prime real-estate to start another authentic high quality restaurant chain. Publix’s ability to deliver with Crispers on the brand promise of authentic fresh salad concept has been proven. It will not be long before they role out the second concept focused on authentic and fresh as well. I suggest that it will be a Seafood dinner house. Publix can propel growth via a smaller footprint in a Seafood dinner house with the same focus on product quality, innovative décor and leveraging again there buying power and distribution system.
While other national grocery retailers build Convenience stores Publics has carved out a succesful path for themselves. Success does leave clues, Publix is setting an example for other the likes of Wegmans, Safeway, Harris Teeter and others. The convenience store sector is doing the same under with Sheetz leading the way with great grocerant food and free standing restaurant concepts of there own.
Restaurant operators must hone there skill set to maintain an edge in the marketplace. Floridians love seafood, just ask Red Lobster. Is your seafood company gaining marketshare? Are you building the top line if not let us know we can help.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact: Steve@FoodserviceSolutions.us