Wednesday, October 14, 2009

Success Steps for Publix’s next brand building concept.




Publix’s Grocery store has established a legacy of success in the Grocery sector. They are very proactive in developing within the grocery store footprint very regionally customer focused grocerant prepared food that is bundled and sold as meal components. These professional ready-to-eat and ready-to-heat prepared foods offering were obviously steps too the success they are finding in the fast growing restaurant concept Crispers that they developed. Publix understands that a brand is a promise, leveraging there buying power, distribution system and knowledge of the market Crispers is positioned to grow.

If one were to look at the Florida market, it would be easy to see how Publix could utilize there strengths in buying power, distribution and prime real-estate to start another authentic high quality restaurant chain. Publix’s ability to deliver with Crispers on the brand promise of authentic fresh salad concept has been proven. It will not be long before they role out the second concept focused on authentic and fresh as well. I suggest that it will be a Seafood dinner house. Publix can propel growth via a smaller footprint in a Seafood dinner house with the same focus on product quality, innovative d├ęcor and leveraging again there buying power and distribution system.

While other national grocery retailers build Convenience stores Publics has carved out a succesful path for themselves. Success does leave clues, Publix is setting an example for other the likes of Wegmans, Safeway, Harris Teeter and others. The convenience store sector is doing the same under with Sheetz leading the way with great grocerant food and free standing restaurant concepts of there own. Restaurant operators must hone there skill set to maintain an edge in the marketplace. Floridians love seafood, just ask Red Lobster. Is your seafood company gaining marketshare? Are you building the top line if not let us know we can help. Foodservice Solutions is Based in Tacoma, WA contact: Steve Johnson for more http://www.linkedin.com/in/grocerant

2 comments:

  1. Several years ago, when I was working with an ad agency that had a portion of the Publix business, we had a new business opportunity with a chain of fried chicken restaurants. Publix considered it a conflict and we retired from the review. I learned that Publix has been competing directly and successfully against restaurants for many years.

    In today's Atlanta Journal Constitution, readers rate Publix subs in the Top 5 for the metro area. Every other contender was a "restaurant."

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  2. Thank you for the update. Yes times they are a changing!

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