Mix & Match meal components including entrée’s, side dishes and oddly price points have driven sales of fresh prepared ready-to-eat and ready to heat foods. Manufactures are rapidly addressing the niche and some of the industry largest are lining up to assist Walgreens enter the grocerant niche. Walgreens is positioned better than most to capture a large share of the baby boomer’s with fresh prepared meals portioned for one or two with better for you value added components ready-to-eat and ready-to-heat.
Chipotle Mexican Grill and Panera Bread are successfully bundling mix & match options of perceived better for you meal components and winning customers. Whole Foods continues to expand prepared food options that are fresh and ready-to-eat. Success leaves clue and the grocerant niche is flourishing.
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http://www.foodservice.com/articles/show.cfm?contentid=4112&title=Restaurant Consumer Discontinuity