Who is doing a good job currently Whole foods, Central Market, Speedway Super America, Boston Market, Ralphs, Food Lion, Tesco or Redner’s Market? Send me an Email or leave a comment below.
One of the most interesting new developments is bundling of the meal components it’s a mix and match game that is very empowering for the consumer. Consumer’s can buy a fresh prepared sauce, and utilize it on fish, steak, chicken, a burritos or pasta. Two people in a home may use the same sauce on two different entrees!
The same can be said for each course of the meal. This mix and match of small portion, fresh identity in quality products makes meal time a time of convenient meal participation, differentiation and individualization. A success clue for all the players in this niche is packaging.
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http://www.foodservice.com/articles/show.cfm?contentid=4112&title=Restaurant Consumer Discontinuity