Fresh Food Matters: that’s why new channels of distribution continue to unfold. The confluence of improved technology in packaging, processing and positioning food all have contributed to greatest opportunity for fresh prepared food retailers the world has ever seen. Fresh food that is ready-to-eat or ready-to-heat builds customer frequency and brand loyalty.
Convenience store’s now number more than 144,000 in the US and Sheetz and Wawa have provided a roadmap for top line growth and bottom line profits in this channel with fresh prepared ready-to-eat and ready to heat food sales. Casey’s General stores in trying to fend off two suitors due in large part to the success they have day with grocerant ready-to-eat and ready-to-heat food. The rest of this sector is in the process of testing new and innovative products.
37,500 Drug stores are now selling fresh food with the two largest chains now testing grocerant fresh prepared food. The test began in urban stores but is fast expanding too the suburbs.
20,250 Dollar stores all now have food, many are testing fresh food beyond the mike and eggs they are soliciting innovative new fresh prepared food products.
When you add things up, the consumer will in short order have an additional 200,000 new points of distribution to obtain fresh food. Is your company looking a customer ahead?
Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in consulting within the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions on AOL search Grocerant, at ASK.COM search grocerant or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants