Enter the grocerant niche with ready-to-eat and ready-to-heat fresh prepared food. Consumers looking for new products, packaging and time saving options. They are attracted by the fresh prepared focus, and price points. Which provide a strong margin for increased profitability for the retailer.
All sectors have noticed a discontinuity in consumer food shopping behavior and all are fighting for share of stomach. Contributing to this displacement is a focus by on short term market metrics particularly price and away from the consumer. Which in turn has caused a loss is consumer traffic in some as important as price might be other attributes are much more important. The consumer is turning to the grocerant sectors ready-to-eat / ready-to-heat prepared food options in any sector that offers it.
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