The grocerant niche filled with retail foodservice operators has no better example of a leader who understands today’s food consumer than John D. Barr CEO of Papa Murphy’s. Ignoring legacy pizza retail foodservice success metric’s, Barr as over seen the most substantial growth in Papa Murphy’s chain which now has over 1,250 units.
Papa Murphy’s core focuses on differentiation via customization and individualization with consumer interactivity and participation the binding element. Foodservice Solutions® grocerant guru Steven Johnson has repeatedly stated that “Papa Murphy’s integrates the 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; as well as anyone in the industry.”
Papa Murphy’s has built its success with distinctive differentiated food consumables as an entity with identity by category, by season all while integrating customization. That is no small feat. On Monday when they launch a new media campaign focused on the brand’s core message, I predict they will once again garner market share from the rest of the pizza category. It’s just what they have been doing for 30 plus years.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson