Wednesday, April 20, 2011

Grocerants the confluence of an industry in transition and momentum.


When 4 PM rolls around and time starved consumer are wondering what’s for dinner. Grocerants food provides solutions for the home, the office and on-the-go consumers. The retail foodservice industry has noticed and invited Steven Johnson to speak May 22, 2011 at the National Restaurant Association trade show in Chicago. The “NRA Show” is the second largest trade show in the US. Join him at “The Show” or follow Steven Johnson on Linkedin, Facebook, or Twitter.com/grocerant.

The Rise of the Grocerant Niche, learn about it at the NRA Show Sunday May 22, 2011 at 2PM.

Foodservice Solutions® Steven Johnson to speak on a panel in May at the NRA Show on Channel Blurring, his topic is: The rise of the grocerant. The rise of grocerants, c-stores, food trucks and other outlets is giving consumers many new foodservice choices. Moderator Bill Cross, vp restaurant brand licensing, Broad Street Licensing Group, will be joined by Julie Washington, vp & general manager-consumer products, Jamba Juice and retailing expert Steven Johnson, president, Foodservice Solutions® will provide the information you need to win in this quickly changing world.

Steven Johnson has been a restaurant franchisee and concept developer, is globally recognized for his blog “The Grocerant.” An industry expert in alternative channels of food distribution, he is President of Foodservice Solutions® specializing in the “grocerant” niche in both fresh and prepared foods. The “grocerant” concept includes grocery stores offering Ready-2-Eat and Heat-N-Eat foods too convenience stores, restaurants and now even the drug store sector. The foundation of Johnson’s work in the channel are the 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price. He holds a Master of Science in Food Marketing with distinction from Saint Joseph’s University, and a Bachelors of Arts degree from the University of San Francisco. He is a member of Beta Gamma Sigma, the International Business School Honor Society. Johnson has received numerous awards including 3 EMMEY, awarded by 3M for “Outside the box” thinking and team leadership.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson

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