Jaya Grocer was first to introduce the grocerant niche to Asia. Regular readers of this blog know we have highlight Jaya many times. With the Holiday season in full swing we again want to highlight the success the grocerant niche can bring too retailers around the world.
The Jaya story began way back in the mid 2000s when a few industrious individuals had the vision for a good value supermarket grocer to meet the discerning appetite of Malaysia Klang Valley residents for quality household food products and goods for their everyday needs.
Their flagship outlet at Empire Subang introduced Malaysians to the "Grocerant" experience - fresh from the store, freshly cooked and served. Here's our customers enjoy dining in the store by picking meats right off the shelves and straight to our chefs who then prepare their choice of dishes accompanied with condiments and sides.
Spurred by overseas graduates returning to Malaysia Jaya strives to reward Malaysians with a customization and personalization shopping experience. They have setup Malaysia's first culinary 'grocerant' - combination of grocery store and restaurant - at our flagship store in Empire Subang.
If Grocerant freshly cooked is the name of the game. El Fresco is Jaya Grocer's introduction of the 'grocerant' (which stands for both grocer and restaurant) to the Malaysian palate and taste.
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