Tuesday, November 29, 2011

Restaurant consumer discontinuity persists.

Restaurant consumer discontinuity is the focus on much attention from consultants to chain executives. As an industry our concern is and should be share of stomach, first by company, second by niche-market share and third the restaurant industry overall.

The economy is not our largest problem it is competition for share of stomach; specifically by the ready-2-eat and  heat-N-eat fresh prepared meal section of the grocery stores and C-stores or as I call it the Grocerant section.  Under reported but noted by Foodservice Solutions® first in 2005.  That was the first year that recorded a consumer increase in percent household spending for food in grocery stores and away from restaurants in 25 years.  We here at Foodservice Solutions® have been discussing this fact since 2005 and studying the grocerant niche since 1997.  

Restaurants, Grocery stores and the Convenience store sectors are all competing for share of stomach and the consumers are attracted to the options presented by within the Grocerant niche.  Is your company in need of a grocerant niche assessment, national or global grocerant store tour? 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/grocerant or twitter.com/grocerant.

1 comment:

  1. Great insights, restaurants continue to provide an opening for fresh grocery and fresher convenience store food and coffee.