Thursday, May 24, 2012

Wal-Mart Express small format joins Wawa, Walgreens and 7 Eleven finding success.

Food Deserts be dammed retail food giants and icons are all building new stores with a smaller footprint consumers have been asking for and making money doing it. No longer will neighborhoods be without fresh food options.  When customers are ready-2-eat fresh food Wal-Mart, 7 Eleven and Wawa could be in your neighborhood soon. Walgreens is in your neighborhood now growing ready-2-eat fresh food options.

In less than one year from launch of Walmart Express, CEO Bill Simon stated that Walmart Express small-format stores are already profitable. No longer will Wal-Mart need to look for huge open spaces to build new units.  The small format store range from 10,000sf to 15,000sf about the size of new large footprint 7 Elevens or Wawa’s that offer gas.

Consumers go to Wal-Mart too buy national branded products for less. Consumer have long complained about the time it takes to shop in a grocery store.  Walmart Express allows them to continue to find value in brands without the need to walk all the way around the perimeter of the store.

Finding profitability so rapidly with the new footprint it may be Wal-Mart that will slow the two new stores in the US a day growth that 7 Eleven is enjoying while dominating this space.  Wawa and industry icon and sales per store leader will continue its growth in Florida for the next several years. Walgreens is testing fresh food from coast to coast.

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