Subway with 25,000 U.S. locations and growing is perceived as America’s “better for you” restaurant chain. This interactive consumer participatory restaurant chain does not take its eye off the customer or its focus on “better for you” fresh fast food.
Subway will begin offering zero-calorie Vitaminwater in August as customers increasingly reach for less sugary drinks to accompany its ready-2-eat sandwiches.
The decision by the ubiquitous “better for you” sub shop could prove a big boost for Coca-Cola which owns the Vitaminwater brand. Watch for this new beverage sector to take off in Q4 2012. Subway will offer the drink in two flavors lemonade and acai-blueberry-pomegranate. In other better for you news.
Domino’s Pizza’s bold move changing its core pizza product proved better for consumers and much better for Domino’s. Now Domino’s Pizza has partnered with Greentech Automotive to use Greentech’s electronic MyCars for the pizza chains delivery services. Yes, green is “better for you” better for the environment and will be better for Domino’s Pizza. Domino’s will first test the cars on the University of Mississippi campus. The MyCar is a two-seat, all-electric vehicle that can travel up to 115 miles and produces zero emissions. When your ready-2-eat Domino’s is electric!
Mobile ordering food is growing and growing fast and if you are not on an Apple devise or two you may be missing top line growth. Apples iPad tablet was the world’s No. 1 mobile commerce sales device according to research by Affiliated Window, Internet Retailer. Here are the percentage of sales by mobile device for 2012: iPad 56%, iPhone 28%, Android 11%, Blackberrry 3%, other 2%.
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