Leveraging consumer focused migration marketing information during its most recent quarter; Popeye’s’ same-store sales increased 8.1%. Shares of Popeye’s parent company AFC Enterprises Inc. increased 52% over the last 12 months. How is your food retail company doing? Are you ready for some success clues?
Ms. Bachelder is a seasoned C-level chain executive with a keen focus on the consumer. Leveraging menu innovation and new points of food distribution (the suburbs) has empowered additional consumer choice and the choice was Popeye’s. The results are in and they are clear. Sale are up double the industry average, growth for this company founded in 1972 is back and will lead the industry for several years to come.
Popeye’s ability under Ms. Bachelder to bundle distinctive differentiated food consumable’s as an entity with identity by day part, in a mix and match meal component format, leverages the success of the grocerant niche for long term success.
NPD Group reported that there were 12.4 billion drive-thru visits in 2011 that was up 2% from 2010. There is no doubt that the number will simply continue to grow. Growing Popeye’s in the suburbs is a perfect match of corporate planning meets food consumption trends. Food Portability drives top line sales and bottom line profits Bachelder understand both the industry and consumer.
Popeye’s menu allows Meal time to become a time of convenient meal participation, with differentiation and individualization for the entire family. If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer focused convenient meal participation, differentiation and individualization contact Foodservice Solutions®.
Cheryl Bachelder understands that retail food consumers are dynamic not static. Consumers on the other hand have a plethora of universal commonalities that indicate just where they may be headed next when buying, Bachelder has tapped into those commonalities for success. She understands that Channel blurring is not in the mind’s eye of the consumer. Channel blurring is only in the mind’s eye of the legacy marketing managers in legacy companies. My vote for Food Merchant of 2012 is tilting at Popeye’s and Cheryl Bachelder.
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant