Friday, January 11, 2013

Fresh & Easy Neighborhood Market focus is on new healthy meals.

Foodservice Solutions® Grocerant Guru found that consumers today assemble meals from components they selected from restaurants as Take-Out, Grocery Stores Deli fresh prepared Take-Out, Convenience Store fresh prepared single serve portions or from Drug stores ready-2-eat or heat-N-eat meal component options.  Buying assembled components allows each family to personalize and customize a unique family meal.  The result is grocerant mix and matching leads to family meal cohesion and a fast happy meal at that.
Fresh & Easy is trying to meet that need set with new healthy product that are part of its popular eatwell line.  They have created over 20 new selections, the affordably priced meals a sample listed below.

Fresh Fish Steamers: $5.99

Salmon Alfredo Steamer
Soy Ginger Salmon Steamer
Baja-style Fish Steamer

Fresh Sides: $3.99 - $4.99

Green Beans Almondine
Rainbow Potatoes
Cracked Black Pepper Potato Wedges
Innocent Carrots w/Honey
Kale & Edamame Sauté

Snack: $3.99

Super Soups: $2.99

Tomato & Roasted Red Pepper
Mighty Green Vegetables
Carrot & Orange

Salads: $3.99

Kale Caesar Salad
Kale Bistro Salad
Quinoa, Spinach & Mixed Berry Salad
Mango, Edamame, Tomato & Kale Bistro Salad

Fresh Lunch/Dinner Entrees: $4.49 - $4.99

Chicken Caprese
Sicilian-style Chicken
Moroccan-style Chicken
Home-style Grilled Chicken
Roasted Turkey
Spinach & Ricotta Ravioli
Thai-style Red Curry Shrimp

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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